# TOPlist Profi **Source:** **Retrieved:** 2026-11-06 --- # TOPlist Profi ## Main features of the Profi service ### Unlimited data retention All measured data are stored for the whole time of the service. Currently, data going back more than 10 years are available. ### Non-public measurement Pages can be removed from all public rankings, search results, and display of measurement results. ### Extended statistics You can measure dozens of additional [statistics](/profi/measured-statistics/) that are not available in the basic measurement. ### Filtering of statistical data Data for statistics can be filtered by various criteria, e.g. page URL, referrer, or section of the measured website. ### Regular reports You can create your own set of reports that will be generated at regular intervals (day, week, month, year) and sent to a given email address (displayed on the web for further sharing, or as a PDF). ### Exclusion of own visits from measurement You can define your own IP addresses in the account settings which will not be counted in the measurement — e.g. when developing the website or during other activities when visits should not be recorded. ### Definition of website sections Each measured website can be split into an unlimited number of your own sections which will be measured separately — e.g. individual categories of an e-shop, or rubrics of a blog. ## Service page The TOPlist Profi service is available at: https://profi.toplist.eu/ --- © 1997 - 2026 TOPlist